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Category Archives: public relations
Social media could drive a public relations renaissance
So you’re all up to speed on the new rules of engagement for marketing and public relations and how important it is to abandon control of the ‘message’ and engage with your various audiences (the people formerly categorized as ‘stakeholders’ … Continue reading
Posted in marketing, media relations, public relations, Social media
2 Comments
Using PitchEngine to create your own ‘agency newsroom’
Pitch Engine makes social media press release creation and distribution easy while letting you develop your own ‘agency newsroom.’ Continue reading
Posted in public relations, Social media
4 Comments
Crimes against Twitter: how mainstream media and marketers are messing up
The way many mainstream media outlets behave on Twitter is the virtual equivalent of copious projectile vomiting. The exceptions are a refreshing change of pace. Continue reading
21st Century public relations
I wouldn’t say this was the world’s best video, but it does make a few good points. 1. Writing well is the single most important foundation skill for PR practitioners. 2. Knowing your client’s business (which includes knowing what’s going … Continue reading
Posted in client service, media relations, public relations, Social media
2 Comments
Why communicating with your stakeholders doesn’t constitute spin
It’s usually those doing the spinning who are quickest to level the allegation against others – here’s a classic case from the UK of the pot calling the kettle black. Continue reading
Dwarf rapes nun: if it bleeds, it still leads
I had several other blog posts in mind but when the link above my email was this headline, I had to click on it and read the story. It’s rare to see a semi colon in a headline, but given … Continue reading
Posted in media relations, public relations
Tagged competing for headlines, media relations, podcast
2 Comments
Out-Smarts and No Spin PR: colleagues, friends, strategic partners
At lunch with Mhairi Petrovic of Out-Smarts on Tuesday, we decided to form a strategic partnership between our two companies. It has, I think, been obvious to both Mhairi and me since we first met in February of this year … Continue reading
Taking yourself – and your business – seriously
A few months ago I attended a dynamic presentation on networking, put on free of charge by local business coach Sue Clement. She was able to explain to me once and for all the difference between marketing and sales, and … Continue reading
Public affairs and public relations – an earnest assessment
Came across this delightfully earnest dissertation by Ulla Bartsch on the difference between public affairs and public relations at Beyond the Spin. I too, remember wondering at how few marcomms clients we had when I first joined the Toronto office … Continue reading
