Category Archives: media relations

Media tips from Michael Ignatieff

Posted on November 20, 2012 by

An unlikely source, I know, but he sounds incredibly relaxed talking to old friend Michael Enright on The Sunday Edition. I like what he has to say about feeding the beast of the 24-hour news cycle as opposed to ‘laying track.’ … Continue reading →

Posted in key messages, media relations | Leave a comment

Program enhancement via live blogging and live tweeting

Posted on August 28, 2011 by

If you cast your net widely for volunteer live tweeters, you’ll be amazed at the coverage you get and the goodwill you create. People will be banging down your doors for the opportunity to participate, not just spectate. Continue reading →

Posted in marketing, media relations, public relations, science communications, Social media, Twitter | Tagged , , , | 1 Comment

Media prep, Skeptical Radio, and science-y books for all

Posted on December 20, 2010 by

Every once in a while it’s good for a PR person to get a taste of her own medicine by doing an interview rather than just arranging one for a client. Continue reading →

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The importance of sitting in on interviews

Posted on June 24, 2010 by

When the interview’s over, the client gets some frank but constructive feedback on their performance. Sometimes they get their knuckles rapped, not so much for what they’ve said during the interview but for the way they’ve treated the journalist. Continue reading →

Posted in client service, media relations, public relations | Tagged , , | 12 Comments

Social media for authors

Posted on May 25, 2010 by

Dennis Cass on promoting a book. Continue reading →

Posted in Blogging, Facebook, media relations, public relations, Social media, Twitter, YouTube | Tagged , , , | 4 Comments

Key messages on climate change

Posted on March 19, 2010 by

Short is memorable; long is not. Continue reading →

Posted in key messages, media relations | Tagged , , , | 2 Comments

Social media could drive a public relations renaissance

Posted on July 14, 2009 by

So you’re all up to speed on the new rules of engagement for marketing and public relations and how important it is to abandon control of the ‘message’ and engage with your various audiences (the people formerly categorized as ‘stakeholders’ … Continue reading →

Posted in marketing, media relations, public relations, Social media | 2 Comments

Crimes against Twitter: how mainstream media and marketers are messing up

Posted on February 13, 2009 by

The way many mainstream media outlets behave on Twitter is the virtual equivalent of copious projectile vomiting. The exceptions are a refreshing change of pace. Continue reading →

Posted in community and stakeholder consultations, corporate reputation management, crisis communications, marketing, media relations, public relations, Social media, Twitter | Tagged , , | 4 Comments

Social media lets you listen to your customers

Posted on January 30, 2009 by

Use social media to reap the rewards of listening to all your customers – not just those willing to participate in surveys and focus groups. Continue reading →

Posted in Blogging, client service, marketing, media relations, Social media | Tagged , , , , | 8 Comments

No Spin PR January Wordle

Posted on January 14, 2009 by
Posted in media relations, public relations, Social media | Tagged | Leave a comment