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Category Archives: media relations
Program enhancement via live blogging and live tweeting
If you cast your net widely for volunteer live tweeters, you’ll be amazed at the coverage you get and the goodwill you create. People will be banging down your doors for the opportunity to participate, not just spectate. Continue reading
Media prep, Skeptical Radio, and science-y books for all
Every once in a while it’s good for a PR person to get a taste of her own medicine by doing an interview rather than just arranging one for a client. Continue reading
Posted in media relations, public relations
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The importance of sitting in on interviews
When the interview’s over, the client gets some frank but constructive feedback on their performance. Sometimes they get their knuckles rapped, not so much for what they’ve said during the interview but for the way they’ve treated the journalist. Continue reading
Social media for authors
Dennis Cass on promoting a book. Continue reading
Posted in Blogging, Facebook, media relations, public relations, Social media, Twitter, YouTube
Tagged book trailers, Dennis Cass, getting reviews, promoting books
4 Comments
Social media could drive a public relations renaissance
So you’re all up to speed on the new rules of engagement for marketing and public relations and how important it is to abandon control of the ‘message’ and engage with your various audiences (the people formerly categorized as ‘stakeholders’ … Continue reading
Posted in marketing, media relations, public relations, Social media
2 Comments
Crimes against Twitter: how mainstream media and marketers are messing up
The way many mainstream media outlets behave on Twitter is the virtual equivalent of copious projectile vomiting. The exceptions are a refreshing change of pace. Continue reading
Social media lets you listen to your customers
Use social media to reap the rewards of listening to all your customers – not just those willing to participate in surveys and focus groups. Continue reading
Posted in Blogging, client service, marketing, media relations, Social media
Tagged Blogwell, James Dickey, market research, Procter & Gamble, Social media
8 Comments