Category Archives: Social media

Middle Age Bulge: Running for Council?

See on Scoop.it – Municipal politics ruthseeley‘s insight: This is Kennedy-esque rhetoric for the 21st Century and I wholeheartedly approve of – and agree – with the points Councillor Thomas makes here. All his points are compelling – but especially … Continue reading

Posted in political accountability, politics in a social media era, Social media, Twitter, YouTube | Leave a comment

Program enhancement via live blogging and live tweeting

If you cast your net widely for volunteer live tweeters, you’ll be amazed at the coverage you get and the goodwill you create. People will be banging down your doors for the opportunity to participate, not just spectate. Continue reading

Posted in marketing, media relations, public relations, science communications, Social media, Twitter | Tagged , , , | 1 Comment

Author/Publisher Checklist for Online Bookselling and Promotion

The online book buying and recommendation process is not the same as the in-store buying experience, and while it’s got some advantages (instant gratification when you’re buying an ebook, for instance; no trek to the store or waiting for a special order to come in the case of pbooks), it’s also got some disadvantages. Continue reading

Posted in book marketing, Social media, social media for authors, working with authors | 2 Comments

The power of Twitter hits mainstream TV

Knowledge sharing leads not only to collaboration but to lives saved as Twitter hits Grey’s Anatomy. Continue reading

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The Literary Project interviews – me!

I hadn’t quite believed that authors needed help from PR people – or that they’d be willing to pay for my help. They do, they can, and they will. Continue reading

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Blogging for authors: mostly why, with a who and a how or two

Will all Greil Marcus fans become Heather McCormack readers/book purchasers? It’s doubtful. Some might – and by adding a Greil Marcus tag to a blog post it’s that much easier for his fans to find – and connect with – her. Continue reading

Posted in Blogging, Social media, social media for authors, Twitter, working with authors | Tagged , , , , , , , , , , | 11 Comments

Some more social media tips and experiences from authors

Readers are passionate people with an insatiable desire for their next fix. And it had better be quality stuff. Continue reading

Posted in marketing, public relations, Social media, Twitter, working with authors | Tagged , , , , , , , , | 1 Comment

Social media for authors

Dennis Cass on promoting a book. Continue reading

Posted in Blogging, Facebook, media relations, public relations, Social media, Twitter, YouTube | Tagged , , , | 4 Comments

Talking social media to PR students

The great advantage of doing an in-person talk is that you don’t have to look at yourself while you’re doing it – at least not after the rehearsing-in-front-of-a-mirror segment of the procedure is over. Continue reading

Posted in public relations, Social media, speaking engagements | Tagged , | 13 Comments

Tribes – or what you can learn by reading fiction

To which exotic tribes do you belong? Continue reading

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