Category Archives: public relations

Hope for democracy from the open source movement

We have collaboration tools – can we use them? asks Shirky. I think the more important question is, Will we use them to create a better, fairer world for ourselves? Continue reading

Posted in community and stakeholder consultations, issues management, politics in a social media era, public relations | Tagged , , , , , , , | 1 Comment

Virtually attending a literary salon

I’m thrilled to have been invited to attend the first #yycsalon via Skype tonight and will be live tweeting it since I couldn’t actually make it to Calgary.

Posted in book marketing, marketing, public relations, working with authors | Tagged , , , , | 2 Comments

Program enhancement via live blogging and live tweeting

If you cast your net widely for volunteer live tweeters, you’ll be amazed at the coverage you get and the goodwill you create. People will be banging down your doors for the opportunity to participate, not just spectate. Continue reading

Posted in marketing, media relations, public relations, science communications, Social media, Twitter | Tagged , , , | 1 Comment

The Literary Project interviews – me!

I hadn’t quite believed that authors needed help from PR people – or that they’d be willing to pay for my help. They do, they can, and they will. Continue reading

Posted in marketing, public relations, Social media, social media for authors, working with authors | Tagged , , | Leave a comment

Media prep, Skeptical Radio, and science-y books for all

Every once in a while it’s good for a PR person to get a taste of her own medicine by doing an interview rather than just arranging one for a client. Continue reading

Posted in media relations, public relations | Leave a comment

The importance of sitting in on interviews

When the interview’s over, the client gets some frank but constructive feedback on their performance. Sometimes they get their knuckles rapped, not so much for what they’ve said during the interview but for the way they’ve treated the journalist. Continue reading

Posted in client service, media relations, public relations | Tagged , , | 12 Comments

Some more social media tips and experiences from authors

Readers are passionate people with an insatiable desire for their next fix. And it had better be quality stuff. Continue reading

Posted in marketing, public relations, Social media, Twitter, working with authors | Tagged , , , , , , , , | 1 Comment

Social media for authors

Dennis Cass on promoting a book. Continue reading

Posted in Blogging, Facebook, media relations, public relations, Social media, Twitter, YouTube | Tagged , , , | 4 Comments

Talking social media to PR students

The great advantage of doing an in-person talk is that you don’t have to look at yourself while you’re doing it – at least not after the rehearsing-in-front-of-a-mirror segment of the procedure is over. Continue reading

Posted in public relations, Social media, speaking engagements | Tagged , | 13 Comments

Framing versus spin

Choosing a frame and developing a strategy for its presentation is the heart of public relations. As a practitioner, aligning yourself with clients whose framing aligns with your beliefs and values is the soul of a successful PR consultancy. Continue reading

Posted in public relations | Tagged , , | Leave a comment