Category Archives: public relations

Hope for democracy from the open source movement

Posted on January 4, 2013 by ruthseeley

We have collaboration tools – can we use them? asks Shirky. I think the more important question is, Will we use them to create a better, fairer world for ourselves? Continue reading →

Posted in community and stakeholder consultations, issues management, politics in a social media era, public relations | Tagged , , , , , , , | 1 Comment

Virtually attending a literary salon

Posted on November 30, 2011 by ruthseeley

I’m thrilled to have been invited to attend the first #yycsalon via Skype tonight and will be live tweeting it since I couldn’t actually make it to Calgary.

Posted in book marketing, marketing, public relations, working with authors | Tagged , , , , | 2 Comments

Program enhancement via live blogging and live tweeting

Posted on August 28, 2011 by ruthseeley

If you cast your net widely for volunteer live tweeters, you’ll be amazed at the coverage you get and the goodwill you create. People will be banging down your doors for the opportunity to participate, not just spectate. Continue reading →

Posted in marketing, media relations, public relations, science communications, Social media, Twitter | Tagged , , , | 1 Comment

The Literary Project interviews – me!

Posted on January 22, 2011 by ruthseeley

I hadn’t quite believed that authors needed help from PR people – or that they’d be willing to pay for my help. They do, they can, and they will. Continue reading →

Posted in marketing, public relations, Social media, social media for authors, working with authors | Tagged , , | Leave a comment

Media prep, Skeptical Radio, and science-y books for all

Posted on December 20, 2010 by ruthseeley

Every once in a while it’s good for a PR person to get a taste of her own medicine by doing an interview rather than just arranging one for a client. Continue reading →

Posted in media relations, public relations | Leave a comment

The importance of sitting in on interviews

Posted on June 24, 2010 by ruthseeley

When the interview’s over, the client gets some frank but constructive feedback on their performance. Sometimes they get their knuckles rapped, not so much for what they’ve said during the interview but for the way they’ve treated the journalist. Continue reading →

Posted in client service, media relations, public relations | Tagged , , | 12 Comments

Some more social media tips and experiences from authors

Posted on June 6, 2010 by ruthseeley

Readers are passionate people with an insatiable desire for their next fix. And it had better be quality stuff. Continue reading →

Posted in marketing, public relations, Social media, Twitter, working with authors | Tagged , , , , , , , , | 1 Comment

Social media for authors

Posted on May 25, 2010 by ruthseeley

Dennis Cass on promoting a book. Continue reading →

Posted in Blogging, Facebook, media relations, public relations, Social media, Twitter, YouTube | Tagged , , , | 4 Comments

Talking social media to PR students

Posted on May 17, 2010 by ruthseeley

The great advantage of doing an in-person talk is that you don’t have to look at yourself while you’re doing it – at least not after the rehearsing-in-front-of-a-mirror segment of the procedure is over. Continue reading →

Posted in public relations, Social media, speaking engagements | Tagged , | 13 Comments

Framing versus spin

Posted on December 8, 2009 by ruthseeley

Choosing a frame and developing a strategy for its presentation is the heart of public relations. As a practitioner, aligning yourself with clients whose framing aligns with your beliefs and values is the soul of a successful PR consultancy. Continue reading →

Posted in public relations | Tagged , , | 1 Comment