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Tag Archives: public relations
Framing versus spin
Choosing a frame and developing a strategy for its presentation is the heart of public relations. As a practitioner, aligning yourself with clients whose framing aligns with your beliefs and values is the soul of a successful PR consultancy. Continue reading
Twitter chats – #askdrstu launching Nov. 24, 2009
Whether you’re an astronomy buff or neophyte, you’re guaranteed to learn something by participating in the #askdrstu chats. Continue reading
Posted in Social media, Twitter
Tagged #askdrstu, agribusiness, astronomy, Dr. Stuart Clark, journalism, literature, public relations, Twitter chats
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Out-Smarts and No Spin PR: colleagues, friends, strategic partners
At lunch with Mhairi Petrovic of Out-Smarts on Tuesday, we decided to form a strategic partnership between our two companies. It has, I think, been obvious to both Mhairi and me since we first met in February of this year … Continue reading
Public affairs and public relations – an earnest assessment
Came across this delightfully earnest dissertation by Ulla Bartsch on the difference between public affairs and public relations at Beyond the Spin. I too, remember wondering at how few marcomms clients we had when I first joined the Toronto office … Continue reading
No Spin PR - 21st Century Communications 