Monthly Archives: August 2011

Program enhancement via live blogging and live tweeting

If you cast your net widely for volunteer live tweeters, you’ll be amazed at the coverage you get and the goodwill you create. People will be banging down your doors for the opportunity to participate, not just spectate. Continue reading

Posted in marketing, media relations, public relations, science communications, Social media, Twitter | Tagged , , , | 1 Comment


It took almost four billion years for humans to evolve into anything like their current form. The unknown scribbler to best-selling author and household word is also a process. Continue reading

Posted in book marketing, marketing, working with authors | Tagged , , | 3 Comments