Category Archives: marketing

Virtually attending a literary salon

Posted on November 30, 2011 by ruthseeley

I’m thrilled to have been invited to attend the first #yycsalon via Skype tonight and will be live tweeting it since I couldn’t actually make it to Calgary.

Posted in book marketing, marketing, public relations, working with authors | Tagged , , , , | 2 Comments

Program enhancement via live blogging and live tweeting

Posted on August 28, 2011 by ruthseeley

If you cast your net widely for volunteer live tweeters, you’ll be amazed at the coverage you get and the goodwill you create. People will be banging down your doors for the opportunity to participate, not just spectate. Continue reading →

Posted in marketing, media relations, public relations, science communications, Social media, Twitter | Tagged , , , | 1 Comment

Bevolution

Posted on August 8, 2011 by ruthseeley

It took almost four billion years for humans to evolve into anything like their current form. The unknown scribbler to best-selling author and household word is also a process. Continue reading →

Posted in book marketing, marketing, working with authors | Tagged , , | 3 Comments

The Literary Project interviews – me!

Posted on January 22, 2011 by ruthseeley

I hadn’t quite believed that authors needed help from PR people – or that they’d be willing to pay for my help. They do, they can, and they will. Continue reading →

Posted in marketing, public relations, Social media, social media for authors, working with authors | Tagged , , | Leave a comment

Some more social media tips and experiences from authors

Posted on June 6, 2010 by ruthseeley

Readers are passionate people with an insatiable desire for their next fix. And it had better be quality stuff. Continue reading →

Posted in marketing, public relations, Social media, Twitter, working with authors | Tagged , , , , , , , , | 1 Comment

Social media could drive a public relations renaissance

Posted on July 14, 2009 by ruthseeley

So you’re all up to speed on the new rules of engagement for marketing and public relations and how important it is to abandon control of the ‘message’ and engage with your various audiences (the people formerly categorized as ‘stakeholders’ … Continue reading →

Posted in marketing, media relations, public relations, Social media | 2 Comments

Crimes against Twitter: how mainstream media and marketers are messing up

Posted on February 13, 2009 by ruthseeley

The way many mainstream media outlets behave on Twitter is the virtual equivalent of copious projectile vomiting. The exceptions are a refreshing change of pace. Continue reading →

Posted in community and stakeholder consultations, corporate reputation management, crisis communications, marketing, media relations, public relations, Social media, Twitter | Tagged , , | 4 Comments

Social media lets you listen to your customers

Posted on January 30, 2009 by ruthseeley

Use social media to reap the rewards of listening to all your customers – not just those willing to participate in surveys and focus groups. Continue reading →

Posted in Blogging, client service, marketing, media relations, Social media | Tagged , , , , | 8 Comments

How can I resist? Bring on the Canadian marketing gurus

Posted on January 21, 2009 by ruthseeley

Getting all nationalistic about marketing in my advanced middle age. And, of course, hoping for a free book. Continue reading →

Posted in marketing | 2 Comments