It’s so refreshing to encounter some Canadian marketing gurus with moxy.

There is Outsmarts, our strategic partner, of course.

But now, apparently, there’s a guy in Ottawa of whom I’d never heard, Andy Nulman (are you sure that isn’t a made-up name, BTW?).

But I’m intrigued by him for at least four reasons:

• his use of a viral marketing campaign that seems to be working;
• the fact that I came across his offer of a free copy of his latest book, Pow! Profiting from the Power of Surprise on Bob Ledrew’s blog (and Bob has to be one of the best, most genuine self promoters I’ve never met but have often heard on CBC Radio and read on his blog – an always-uneasy line for a PR person to walk but one he walks very well);
• the great title – because it makes a lot of sense – punchy works; and
• because it’s time we started talking about marketing at home, instead of listening to the incessant bleating of those whose immediate market is 10 times our own. There are regional/societal differences in how to market to different groups – it would be nice to know how to market to Canadians rather than Americans.

Drapes herself in largish Canadian flag and stalks off. I would very much like to read your book, Andy. 😉