Monthly Archives: November 2008

The social media disconnect: let’s not change everything

Since moving to British Columbia in 2002, my awareness of local credit union Vancity has been exponentially heightened. This May 2008 Strategy Magazine special report by Carey Toane explains why. Its staff are out there on the community relations front, … Continue reading

Posted in client service, Social media | Tagged , , , , , | 7 Comments

Dwarf rapes nun: if it bleeds, it still leads

I had several other blog posts in mind but when the link above my email was this headline, I had to click on it and read the story. It’s rare to see a semi colon in a headline, but given … Continue reading

Posted in media relations, public relations | Tagged , , | 2 Comments

startup-review.com

A very short post this morning as I put the finishing touches on my presentation for Enterprising Moms tonight. Came across this incredible treasure trove of social media marketing info I think every entrepreneur should see, for the matter-of-fact, analytical … Continue reading

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Weekend workshops

Bottles and cans, originally uploaded by The River Thief. Achieving a work/life balance that makes me happy is still an elusive thing, but I’m secretly quite thrilled that I think I have the formula. This may sound odd, but I’m … Continue reading

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Ten mistakes beginning business bloggers make

Since this is a very long post, I decided to reproduce the list here, but hope you’ll read on. 1. Not blogging often enough 2. Burying your blog on your corporate web site 3. Not understanding what constitutes ‘value add’ … Continue reading

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Out-Smarts and No Spin PR: colleagues, friends, strategic partners

At lunch with Mhairi Petrovic of Out-Smarts on Tuesday, we decided to form a strategic partnership between our two companies. It has, I think, been obvious to both Mhairi and me since we first met in February of this year … Continue reading

Posted in Blogging, public relations, Social media | Tagged , , , , , , , | 4 Comments

Taking yourself – and your business – seriously

A few months ago I attended a dynamic presentation on networking, put on free of charge by local business coach Sue Clement. She was able to explain to me once and for all the difference between marketing and sales, and … Continue reading

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Public affairs and public relations – an earnest assessment

Came across this delightfully earnest dissertation by Ulla Bartsch on the difference between public affairs and public relations at Beyond the Spin. I too, remember wondering at how few marcomms clients we had when I first joined the Toronto office … Continue reading

Posted in Blogging, crisis communications, issues management, public relations, Social media | Tagged , , , , , , , | 2 Comments

Social media for enterprising moms

I’ll be talking to the Richmond Chapter of Enterprising Moms on Tuesday, November 25 about social media. I love the little graphic Kelley created when I was slow to get her a photo – sorry about that. I’m looking forward … Continue reading

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Blogging goes mainstream

What else can one conclude, when everyone’s doing it? John P. Kreiss identifies five myths about blogging. Your mom may be doing it. Shhh.

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