I had several other blog posts in mind but when the link above my email was this headline, I had to click on it and read the story.
It’s rare to see a semi colon in a headline, but given all the other dramatic news Maclean’s is fighting this week, between the shocking attacks in Mumbai and the roller-coaster ride the global economy is on, it obviously had to do something.
Telling the whole story in the headline is obviously one way to go; with ‘Somali pirates hijack tanker; guards jump into sea, rescued by NATO helicopter’ you’ve pretty much got the gist of it. It’s not the first Somali pirate attack this week, I don’t think, but with the added elements of the NATO tanker rushing in to try to prevent the ship being boarded and the drama of some crew members jumping overboard, this headline has curb appeal.
For the patriotic introverts among us who feebly want to know what’s going on in our own country, we’ve got ‘Tyrannical Majority to PMO: Check.’ There would be a certain delicious irony if Dion did end up as Prime Minister, even if it was only for a few months.
And in Health news, it’s all about The Angry Breast Cancer Survivors and the fact that no one wants to hear the reality of what life is like for those whose recovery cannot be described as ‘buoyant.’
Media relations is a powerful tool to get your message to your target audience. A strategic media relations plan can drive sales, help you attract and retain the best and the brightest employees, and draw investors to fuel growth. The headline competition is tough though, and the single biggest challenge I’ve consistently had to face as a public relations practitioner is managing client expectations regarding coverage they’re likely to see for their company after they’ve made an initial investment in PR. For more on my thoughts on media relations, if you have half an hour or so, listen to the podcast I did a few months ago with my strategic partner, Out-Smarts. Naturally I didn’t prepare myself for the podcast as I would have prepared a client. Naturally I said things I wish I hadn’t said – or said things I wished I’d phrased a little differently. That’s why you’re supposed to be the spokesperson, not me!