Category Archives: corporate reputation management

Crimes against Twitter: how mainstream media and marketers are messing up

The way many mainstream media outlets behave on Twitter is the virtual equivalent of copious projectile vomiting. The exceptions are a refreshing change of pace. Continue reading

Posted in community and stakeholder consultations, corporate reputation management, crisis communications, marketing, media relations, public relations, Social media, Twitter | Tagged , , | 4 Comments

Reputation management: the strange case of Sean Avery

Let me begin by saying I’m not a hockey fan and that I neither watch spectator sports nor do I greatly value athleticism (sorry, it’s the truth). When men have talked to me about how they were ‘almost there’ with … Continue reading

Posted in corporate reputation management, media relations | Tagged , , , , | Leave a comment