Author Archives: ruthseeley

About ruthseeley

Ottawa born, Toronto educated, lived in the Lower Mainland and southern AB for more than a decade. Passionate about community, democracy, and good books. Fond of the Oxford comma.

Using PitchEngine to create your own ‘agency newsroom’

Posted on February 26, 2009 by ruthseeley

Pitch Engine makes social media press release creation and distribution easy while letting you develop your own ‘agency newsroom.’ Continue reading →

Posted in public relations, Social media | 4 Comments

Starting at the top of the social media ladder

Posted on February 26, 2009 by ruthseeley

If you started blogging before you started reading other blogs on a regular basis, did you start at the top rung and are you now working your way down? Or is it more like hooking up the DVD player without bothering to crack open the manual? Continue reading →

Posted in Blogging, Social media | 7 Comments

Northern Voice 09 – afterglow?

Posted on February 23, 2009 by ruthseeley

Without an influx of fresh voices, Vancouver’s annual blogging and social media conference seems to be going through the motions rather than breaking new ground. Continue reading →

Posted in Uncategorized | Tagged , , , | 3 Comments

Northern Voice 09: the love-in

Posted on February 21, 2009 by ruthseeley

Blogging from MooseCamp day at NV 09 (#northernvoice09). Darwin didn’t jump the shark, but we think he wants to. Continue reading →

Posted in Blogging, Social media | 2 Comments

Crimes against Twitter: how mainstream media and marketers are messing up

Posted on February 13, 2009 by ruthseeley

The way many mainstream media outlets behave on Twitter is the virtual equivalent of copious projectile vomiting. The exceptions are a refreshing change of pace. Continue reading →

Posted in community and stakeholder consultations, corporate reputation management, crisis communications, marketing, media relations, public relations, Social media, Twitter | Tagged , , | 4 Comments

Social media lets you listen to your customers

Posted on January 30, 2009 by ruthseeley

Use social media to reap the rewards of listening to all your customers – not just those willing to participate in surveys and focus groups. Continue reading →

Posted in Blogging, client service, marketing, media relations, Social media | Tagged , , , , | 8 Comments

Three Metro Vancouver events you shouldn’t miss

Posted on January 22, 2009 by ruthseeley

Three upcoming events Metro Vancouver entrepreneurs (with a 2/3 emphasis on females, that sounds about right, doesn’t it, sisters?) should consider attending. First, there’s the Canadian Women in Communications Social Media Event on Wednesday, February 11, 2009, from 5-8PM. Details … Continue reading →

Posted in Blogging, contest, Social media | Tagged , , , , , , | Leave a comment

How can I resist? Bring on the Canadian marketing gurus

Posted on January 21, 2009 by ruthseeley

Getting all nationalistic about marketing in my advanced middle age. And, of course, hoping for a free book. Continue reading →

Posted in marketing | 2 Comments

A new era of oratorial splendour and hyper-literacy

Posted on January 21, 2009 by ruthseeley

Watching the Obama inauguration and engaging with the tweetosphere as a new era of hyper-literate oratorial splendour begins. Continue reading →

Posted in speechwriting, Twitter | 2 Comments

Making sense of – and with – social media

Posted on January 15, 2009 by ruthseeley

@comcastcares’ Frank Eliason has a common-sense approach to customer service that explains so very clearly why his use of Twitter is working for him – and for his employer. Continue reading →

Posted in client service, Social media, Twitter | Tagged , , , , , | 2 Comments