Category Archives: Social media

About that 24/7 party going on in your computer: the social media timesuck

Posted on February 12, 2010 by ruthseeley

Twitter’s greatest strength is actually the power it gives the user to customize her/his own experience with the medium. Continue reading →

Posted in Social media, Twitter | Tagged , , , | Leave a comment

Twitter chats – #askdrstu launching Nov. 24, 2009

Posted on November 18, 2009 by ruthseeley

Whether you’re an astronomy buff or neophyte, you’re guaranteed to learn something by participating in the #askdrstu chats. Continue reading →

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Social media could drive a public relations renaissance

Posted on July 14, 2009 by ruthseeley

So you’re all up to speed on the new rules of engagement for marketing and public relations and how important it is to abandon control of the ‘message’ and engage with your various audiences (the people formerly categorized as ‘stakeholders’ … Continue reading →

Posted in marketing, media relations, public relations, Social media | 2 Comments

Spacelocker: The social media train wreck

Posted on June 9, 2009 by ruthseeley

If you signed up for Spacelocker and stupidly used the same password for it as you did for your Gmail account, Spacelocker will spam everyone you’ve ever corresponded with via Gmail. Oh joy. Continue reading →

Posted in Social media | Tagged , , | 24 Comments

Social media as continuum rather than ladder

Posted on April 6, 2009 by ruthseeley

Love this post and the explanations as a follow-on to the previous post querying the directionality of the ladder of social media engagement. What makes it particularly good is the correlation of the newly coined terms to the Forrester/Charlene Li … Continue reading →

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Using PitchEngine to create your own ‘agency newsroom’

Posted on February 26, 2009 by ruthseeley

Pitch Engine makes social media press release creation and distribution easy while letting you develop your own ‘agency newsroom.’ Continue reading →

Posted in public relations, Social media | 4 Comments

Starting at the top of the social media ladder

Posted on February 26, 2009 by ruthseeley

If you started blogging before you started reading other blogs on a regular basis, did you start at the top rung and are you now working your way down? Or is it more like hooking up the DVD player without bothering to crack open the manual? Continue reading →

Posted in Blogging, Social media | 7 Comments

Northern Voice 09: the love-in

Posted on February 21, 2009 by ruthseeley

Blogging from MooseCamp day at NV 09 (#northernvoice09). Darwin didn’t jump the shark, but we think he wants to. Continue reading →

Posted in Blogging, Social media | 2 Comments

Crimes against Twitter: how mainstream media and marketers are messing up

Posted on February 13, 2009 by ruthseeley

The way many mainstream media outlets behave on Twitter is the virtual equivalent of copious projectile vomiting. The exceptions are a refreshing change of pace. Continue reading →

Posted in community and stakeholder consultations, corporate reputation management, crisis communications, marketing, media relations, public relations, Social media, Twitter | Tagged , , | 4 Comments

Social media lets you listen to your customers

Posted on January 30, 2009 by ruthseeley

Use social media to reap the rewards of listening to all your customers – not just those willing to participate in surveys and focus groups. Continue reading →

Posted in Blogging, client service, marketing, media relations, Social media | Tagged , , , , | 8 Comments