Author Archives: ruthseeley

About ruthseeley

Ottawa born, Toronto educated, lived in the Lower Mainland and southern AB for more than a decade. Passionate about community, democracy, and good books. Fond of the Oxford comma.

Social media for authors

Posted on May 25, 2010 by ruthseeley

Dennis Cass on promoting a book. Continue reading →

Posted in Blogging, Facebook, media relations, public relations, Social media, Twitter, YouTube | Tagged , , , | 4 Comments

Talking social media to PR students

Posted on May 17, 2010 by ruthseeley

The great advantage of doing an in-person talk is that you don’t have to look at yourself while you’re doing it – at least not after the rehearsing-in-front-of-a-mirror segment of the procedure is over. Continue reading →

Posted in public relations, Social media, speaking engagements | Tagged , | 13 Comments

Tribes – or what you can learn by reading fiction

Posted on March 27, 2010 by ruthseeley

To which exotic tribes do you belong? Continue reading →

Posted in Social media | Leave a comment

Key messages on climate change

Posted on March 19, 2010 by ruthseeley

Short is memorable; long is not. Continue reading →

Posted in key messages, media relations | Tagged , , , | 2 Comments

About that 24/7 party going on in your computer: the social media timesuck

Posted on February 12, 2010 by ruthseeley

Twitter’s greatest strength is actually the power it gives the user to customize her/his own experience with the medium. Continue reading →

Posted in Social media, Twitter | Tagged , , , | Leave a comment

Framing versus spin

Posted on December 8, 2009 by ruthseeley

Choosing a frame and developing a strategy for its presentation is the heart of public relations. As a practitioner, aligning yourself with clients whose framing aligns with your beliefs and values is the soul of a successful PR consultancy. Continue reading →

Posted in public relations | Tagged , , | 1 Comment

Twitter chats – #askdrstu launching Nov. 24, 2009

Posted on November 18, 2009 by ruthseeley

Whether you’re an astronomy buff or neophyte, you’re guaranteed to learn something by participating in the #askdrstu chats. Continue reading →

Posted in Social media, Twitter | Tagged , , , , , , , | Leave a comment

Social media could drive a public relations renaissance

Posted on July 14, 2009 by ruthseeley

So you’re all up to speed on the new rules of engagement for marketing and public relations and how important it is to abandon control of the ‘message’ and engage with your various audiences (the people formerly categorized as ‘stakeholders’ … Continue reading →

Posted in marketing, media relations, public relations, Social media | 2 Comments

Spacelocker: The social media train wreck

Posted on June 9, 2009 by ruthseeley

If you signed up for Spacelocker and stupidly used the same password for it as you did for your Gmail account, Spacelocker will spam everyone you’ve ever corresponded with via Gmail. Oh joy. Continue reading →

Posted in Social media | Tagged , , | 24 Comments

Social media as continuum rather than ladder

Posted on April 6, 2009 by ruthseeley

Love this post and the explanations as a follow-on to the previous post querying the directionality of the ladder of social media engagement. What makes it particularly good is the correlation of the newly coined terms to the Forrester/Charlene Li … Continue reading →

Posted in Social media | Tagged , , | Leave a comment