Category Archives: media relations

21st Century public relations

Posted on January 7, 2009 by ruthseeley

I wouldn’t say this was the world’s best video, but it does make a few good points. 1. Writing well is the single most important foundation skill for PR practitioners. 2. Knowing your client’s business (which includes knowing what’s going … Continue reading →

Posted in client service, media relations, public relations, Social media | 2 Comments

Why communicating with your stakeholders doesn’t constitute spin

Posted on December 14, 2008 by ruthseeley

It’s usually those doing the spinning who are quickest to level the allegation against others – here’s a classic case from the UK of the pot calling the kettle black. Continue reading →

Posted in community and stakeholder consultations, media relations, public relations | Tagged , , | 4 Comments

Reputation management: the strange case of Sean Avery

Posted on December 8, 2008 by ruthseeley

Let me begin by saying I’m not a hockey fan and that I neither watch spectator sports nor do I greatly value athleticism (sorry, it’s the truth). When men have talked to me about how they were ‘almost there’ with … Continue reading →

Posted in corporate reputation management, media relations | Tagged , , , , | Leave a comment

Dwarf rapes nun: if it bleeds, it still leads

Posted on November 29, 2008 by ruthseeley

I had several other blog posts in mind but when the link above my email was this headline, I had to click on it and read the story. It’s rare to see a semi colon in a headline, but given … Continue reading →

Posted in media relations, public relations | Tagged , , | 2 Comments