Traditional media takes it to the streets

Better than talk radio, the street radio BBC4 is doing on some of the most controversial issues of our times is phenomenal.

I was thinking the other day that if journalists write the first drafts of our his/herstories, social media is recording our social history in unprecedentedly rich detail (assuming we’re able to avoid a global holocaust scenario that returns us to pre-industrial times).

And a few months ago, in talking to Darren Frew of Nanotech BC, we discussed the need for nanotechnology to do better than both the nuclear and genetically modified foods sector in communicating the risks and benefits of the innovations on offer.

I’m glad to see Street Science is out there doing just that. So far I’ve listened to the nanotech and nuclear power segments. I was amazed to discover two-in-one shampoos contain nanotechnology – already knew about the sunscreens. And it was hard not to smile in sympathy with Dr. Ion when confronted by the sheer misinformation still held to be true by members of the great unwashed general public.

(For some odd reason I had to download RealAudio to listen to this; not sure why Windows MediaPlayer wasn’t up to the job.)

Update: I first read of this program on Richard Jones’ blog and shamelessly omitted to mention him till Andrew Maynard reminded me it wasn’t my own discovery. Mea maxima culpa.


About ruthseeley

Ottawa born, Toronto educated, lived in the Lower Mainland and southern AB for more than a decade. Passionate about community, democracy, and good books. Fond of the Oxford comma.
This entry was posted in community and stakeholder consultations, issues management and tagged , , , , , , . Bookmark the permalink.

2 Responses to Traditional media takes it to the streets

  1. Andrew Maynard says:

    Did you see Richard Jones’ blog on this ( ) A nice complement to yours.

  2. ruthseeley says:

    This is quite embarrassing but I thank you for the reminder that it was Richard Jones’ blog that led me to the BBC series – I was so excited that others were making the same connections in terms of mismanaged communications and in giggling at Dr. Ion’s exasperation with nuclear myths from 1948 that I forgot to mention him. Now I’ll have to go apologize to him. Hello, I’m a git but I’m well intentioned.

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