HubSpot’s latest 100 [Awesome] Marketing Stats, Charts and Graphs – some good stuff in here – always nice to have a fact or two at one’s fingertips.
The focus on ‘earned media’ as a descriptor for marketers makes me uneasy as a PR person. But check out the 2/3 of the US of A that’s on the ‘do not call’ list, and the percentage of direct mail that never even gets open. But amount of money spent on blogging doubling in what, two years? That’s got to be good news for corporate communicators. Such as myself. Ahem….