Comments for No Spin PR

Comment on About by Dear Sir or Madam will you read my book | genomeboy

Dear Sir or Madam will you read my book | genomeboy — Wed, 19 Oct 2011 19:23:17 +0000

[...] ace publicist tells me that the hours are ticking down to win a free copy of the soon-to-be-released paperback [...]

Comment on The power of listening: Vancity steps up to the plate by william azaroff » Monitoring your brand health – part one.

william azaroff » Monitoring your brand health – part one. — Mon, 17 Oct 2011 21:35:43 +0000

[...] is a great example, because the next day, after Bill spoke to this blogger, she posted this: The power of listening: Vancity steps up to the plate. This is a textbook example of what you want to have happen. We all make mistakes, and what [...]

Comment on Revisionist journalism in a social media age by ruthseeley

ruthseeley — Tue, 11 Oct 2011 03:52:23 +0000

According to the last email I got, they still don’t seem to get it – to say its tone was both defensive and patronizing was putting it mildly. I’ll see if I can manage to run into the reporter and discuss it with her privately, in person.

Comment on Revisionist journalism in a social media age by Monica (aka monnibo)

Monica (aka monnibo) — Tue, 11 Oct 2011 03:09:38 +0000

You’re taking the high road by not pointing fingers or naming names. You’re being smart and not risking starting a flame war between bloggers, online marketing gurus and the mass media. I’ve often seen an influential blogger post a terrible experience dealing with the social media of a company, and the blogger’s readers and followers begin to troll the company. It’s not a pretty sight and doesn’t foster growth, awareness, or encourage future improvements.

As for your particular situation, my benefit-of-the-doubt thinking wants to say that #4 is true and just never came to fruition. Hopefully the company has learned / is learning from this encounter.

Comment on The social media disconnect: let’s not change everything by william azaroff » Monitoring your brand health – part one.

william azaroff » Monitoring your brand health – part one. — Mon, 10 Oct 2011 05:30:10 +0000

[...] A recent example.Recently, we had a blogger join Vancity. Or rather try to join Vancity. This one meant a lot to me because the blogger does PR 2.0 and joined partially because of the social media initiatives I’ve helped to create, like ChangeEverything.ca. But upon trying to join Vancity, she didn’t have the experience that she (or we) would have liked. You can see the original post here: The social media disconnect: let’s not change everything. [...]

Comment on Revisionist journalism in a social media age by ruthseeley

ruthseeley — Fri, 07 Oct 2011 01:13:10 +0000

Thanks for your comment, Tanya. I am beginning to regret protecting the identify of the news outlet in question – you should read the emails I’m getting as I try to discuss this with them privately!

Comment on Revisionist journalism in a social media age by tanyatales

tanyatales — Fri, 07 Oct 2011 01:10:26 +0000

I think #6 is very important (no social media policy), which I think is a must-have in today’s world of electronic media. I think all comments should be posted real-time, regardless of corrections.

Comment on Revisionist journalism in a social media age by Todd Sieling

Todd Sieling — Thu, 06 Oct 2011 19:53:24 +0000

It’s a big shift in their thinking, and it will take a long time to get everyone moved off the ‘manage the audience’ mentality. Bit by bit, though

Comment on Revisionist journalism in a social media age by ruthseeley

ruthseeley — Thu, 06 Oct 2011 19:51:53 +0000

I’ve watched mainstream media outlets over the course of the last two years move from a broadcast to an interactive model as they embrace social media. Some are, it seems, still at the beginning stages of not taking Twitter and blogs (including their own) seriously. Thanks for your comment, Todd – thoughtful and smart as always.

Comment on Revisionist journalism in a social media age by tsieling

tsieling — Thu, 06 Oct 2011 19:47:18 +0000

It seems to have less to do with social media and more about simple editorial professionalism. The real error that the blog makes is to try and cover up the mistake by pretending it didn’t happen.

Professional news outlets simply publish corrections, and if the article is online the correction shows up near the top or bottom. It may or may not be corrected in the text itself, and it’s often best if it is, but that an acknowledgement of the change is visible is the important thing.

They lose multiple opportunities by mishandling the correction. The first is to let people know that they do actually correct factual errors. Seeing is believing, and they’re not letting people see it. By not publishing your comment, they miss out on the chance for other readers to see that they too can contribute by offering a correction, and that the people running the blog read the comments and take action based on them, when appropriate.