Category Archives: working with authors

Virtually attending a literary salon

I’m thrilled to have been invited to attend the first #yycsalon via Skype tonight and will be live tweeting it since I couldn’t actually make it to Calgary.

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Bevolution

It took almost four billion years for humans to evolve into anything like their current form. The unknown scribbler to best-selling author and household word is also a process. Continue reading

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Author/Publisher Checklist for Online Bookselling and Promotion

The online book buying and recommendation process is not the same as the in-store buying experience, and while it’s got some advantages (instant gratification when you’re buying an ebook, for instance; no trek to the store or waiting for a special order to come in the case of pbooks), it’s also got some disadvantages. Continue reading

Posted in book marketing, Social media, social media for authors, working with authors | 2 Comments

The Literary Project interviews – me!

I hadn’t quite believed that authors needed help from PR people – or that they’d be willing to pay for my help. They do, they can, and they will. Continue reading

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Goodreads for authors

Your publisher needs your support and participation, and you are not J.D. Salinger. If and when you’ve written and sold as many books as you care to, feel free to terminate your Goodreads/other book social networking membership and revel in your hermit status. Continue reading

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Blogging for authors: mostly why, with a who and a how or two

Will all Greil Marcus fans become Heather McCormack readers/book purchasers? It’s doubtful. Some might – and by adding a Greil Marcus tag to a blog post it’s that much easier for his fans to find – and connect with – her. Continue reading

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Some more social media tips and experiences from authors

Readers are passionate people with an insatiable desire for their next fix. And it had better be quality stuff. Continue reading

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