I’m thrilled to have been invited to attend the first #yycsalon via Skype tonight and will be live tweeting it since I couldn’t actually make it to Calgary. Here are the details – you can follow Susan Toy of Alberta Books Canada on Twitter, but she’s hosting, so check out the hashtag instead. And if […]
If you cast your net widely for volunteer live tweeters, you’ll be amazed at the coverage you get and the goodwill you create. People will be banging down your doors for the opportunity to participate, not just spectate.
It took almost four billion years for humans to evolve into anything like their current form. The unknown scribbler to best-selling author and household word is also a process.
I hadn’t quite believed that authors needed help from PR people – or that they’d be willing to pay for my help. They do, they can, and they will.
Readers are passionate people with an insatiable desire for their next fix. And it had better be quality stuff.
So you’re all up to speed on the new rules of engagement for marketing and public relations and how important it is to abandon control of the ‘message’ and engage with your various audiences (the people formerly categorized as ‘stakeholders’ although this term is now out of favour as well, I’m not quite sure why) […]
The way many mainstream media outlets behave on Twitter is the virtual equivalent of copious projectile vomiting. The exceptions are a refreshing change of pace.
Use social media to reap the rewards of listening to all your customers – not just those willing to participate in surveys and focus groups.
Getting all nationalistic about marketing in my advanced middle age. And, of course, hoping for a free book.