No Spin PR

21st Century communications

Social media as continuum rather than ladder

Love this post and the explanations as a follow-on to the previous post querying the directionality of the ladder of social media engagement. What makes it particularly good is the correlation of the newly coined terms to the Forrester/Charlene Li Groundswell terms.

Some nice thinking and writing going on here. Kudos to Leigh Duncan-Durst and Live Path.

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April 6, 2009 - Posted by | Social media | , ,

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