No Spin PR

One of the first major projects on which I worked when I transferred from high tech communications to the corporate communications group at an agency beautifully illustrates why you may need to spend more (time and/or money, depending on your situation) during an economic downturn such as the one we’re experiencing these days than you do when times are good.

While I don’t think I’m still legally bound by the confidentiality agreement I signed more than a decade ago, you’ll have to forgive me for not naming names here, because I do still feel ethically bound not to refer to the client by name. Read more »